Today, we’re going to show you how to gain your first 100 customers for your business, using organic methods that are more cost effective than paid media.
During a recent interview held at the Salford Innovation Forum with Anna Bravington, a specialist in STEM startups and future tech, we explored strategies tailored for early-stage startups. Anna’s extensive experience and expertise provide valuable perspectives on the realm of business growth. Here’s a sneak peek into her insights:
Anna Bravington on User Acquisition:
Anna emphasised the importance of targeting the right users from the outset. She shared that, “Getting your first 1,000 ideal users is far more valuable than having 10,000 random sign-ups.” Her wisdom lies in recognizing that user quality outweighs quantity. Now, let’s explore her guidance in more detail:
In a world filled with expensive marketing campaigns and paid acquisition, I’ll guide you through a more organic approach, specifically tailored to connect with the right audience for your business.
By focusing on acquiring the right users from the start, you’ll maximise the potential for long-term success and growth. These clients can become your advocates, partners, and loyal customers, ensuring your business thrives in the competitive landscape.
https://www.startups.com/library/expert-advice/how-to-find-the-first-100-customers-for-your-startup
The Challenges
The challenge lies in targeting the right audience effectively. Many startups make the mistake of casting a wide net, trying to attract any user they can get, rather than focusing on those who truly align with their product or service.
Getting your first 100 ideal customers is far more valuable than having 10,000 random followers on socials.
In this guide, you’ll find a strategic plan that doesn’t rely on expensive marketing campaigns or shortcuts. Instead, we’ll explore proven tactics that will help you attract users who:
- You can learn from them to improve your product.
- You can network to expand your reach.
- You can create mutually beneficial opportunities with.
- Can potentially become loyal customers of your services.
Here’s your action plan for the next 9 weeks. Let’s dive in:
Week 1: Identifying your ideal user persona
Identify Your Ideal User Persona: Define your target audience and create a detailed user persona, drawing inspiration from Anna Bravington’s insights. Understand your users’ challenges and needs.
Week 2: Building a compelling value proposition.
Leverage Personal Connections: Following Anna’s advice, reach out to your existing network, friends, and colleagues who might benefit from your software. Encourage them to help you spread the word.
Week 3: Leveraging personal and professional networks.
Engage in Industry Communities: Anna mentioned industry-specific forums and communities. Join these platforms relevant to your B2B niche and actively participate. Share your expertise and connect with potential users.
Week 4: Crafting targeted content and webinars
Host Webinars and Workshops: Just as Anna suggested, organise informative webinars or workshops related to your software’s niche. Position yourself as an authority and attract interested users.
Week 5: Utilising referral programs effectively.
Content Marketing: As Anna highlighted, creating valuable content is crucial. Develop blog posts, videos, or podcasts that address your target audience’s pain points. Distribute this content through various channels.
Week 6: Nurturing your email list with valuable content.
Email List Building: Implement Anna’s advice by capturing and growing your email list. Send engaging emails to nurture potential users and keep them informed about your software
Week 7: Segmenting your audience for tailored engagement.
User Feedback Integration: Following Anna’s insights, continuously gather feedback from early users and use it to refine your software. Happy users can become your best advocates.
Week 8: You’ve got a friend in me
Partnerships and Collaborations: Anna mentioned partnerships with complementary businesses. Seek collaborations with those who can introduce your software to their audience effectively.
Week 9: Analyse analyse analyse
Iterate and Optimise: Just as Anna suggested, periodically evaluate your user acquisition strategies, analyse their effectiveness, and make necessary adjustments.
By following these steps, you'll be well on your way to securing your first 100 users and setting a strong foundation for your startup's growth.
Wrapping It Up
Here are 3 ways we can help you when you’re ready:
- Events – Join 500+ entrepreneurs from Greater Manchester and attend our events at Salford Innovation Forum
- 1:1 Business Support – Access direct business support for your business through our network of Innovation Directors.
- Office Space – Give you small, medium or large office space
Follow us on all social media channels for more content like this – LinkedIn
And for more tips and advice see how out Business Support can help you.
Want to find out more? Get in touch or come and join us at one of our upcoming events.
